Exhibition Stall Design: How To Deliver Precision in the Project

Eastman Exhibitions

December 20, 2021 4 min read

Marking a presence in the market starts with perfect impression in the exhibition. All the exhibitors have to promote their business and in turn, want to reflect their relevance in their respective sectors. This is where exhibition stall services are availed by the businesses to drive engagement. However, adding precision in the framework of exhibition stall is the chief prerequisite to be kept in mind by the exhibit solution providers. Be it the selection of exhibition stand design, evaluating its utility or tailoring the booth keeping in mid the brand value of client, each aspect needs to stay aligned.

Moreover, the approach towards designing and fabrication of the entire structure of exhibition cannot be overlooked. It is the backbone of all the brands which ensures easy to relate with concept. Here are few important tips which can make exhibit display stay stand a perfect piece of art with utmost utility:

Tips to add utility in exhibition stall design


1. Move with the current strategy but check previous exhibition statistics:

It is always ideal to come with new strategies to personalize experience of clients through uniquely designed exhibition stall. However, the statistics of exhibitions reflect few booths which won the limelight due to their impressive design and fabrication. It is always ideal to explore the ideas, techniques and overall execution processes have fetched them maximum attention of the visitors. Besides, there are some loopholes which go neglected during the customization of exhibition stall design, but, their exclusion is a must. These issues can be identified so that exhibit display stand is tailored with perfection. It is like a quick home work to redefine the plan on the basis of review of exhibit design applied in the past.


2. Adjust brightness of exhibition stall according to the scenario:

An exhibition may generally begin in the day-light, but, has to stay well-lit in evening as well. Thus, the exhibition booth should have proper backlighting and monitored light system. The brightness of the booth should neither be too light nor too dim. It should be balanced so that the audience can get the right feel of graphics and other add-ons of the stall in proper light. Lighting plays a vital role in catching the attention of visitors as the right amount of light gives them a better understanding of the theme of brand exhibited in the booth.


3. Staying updated with the latest pattern and trends of exhibit design industry:

There is an endless scope of designs which can fit the theme of brand accurately. These designs keep on changing and most of the attractive graphics as well as other exhibition stand design add-ons are highly interactive. They can be customized according to trends and serve the purpose of business promotion for clients. Be it LCD screen, smartphone operated mechanism, giveaways and feedback wall or selfie with brand logo, the idea is high user engagement in the exhibition. Apart from this, trending approach of designing exhibition stand can help audience in relating with the technology or style used for business promotion

4. Check user review online and brush up designing process:

A reality check is a must for serving clients according to their preferences. The comments, reviews and opinions shared by the users on Social Media about exhibition can be an eye-opener. In short, the response of users after the exhibition on various platforms online is unbiased as they share their real-time experience. A pre-mix solution of negative and positive review can be deciphered by the exhibition stand designers. On the basis of mixed response, exhibition stall design ideas can be visualized to deliver the outcome beyond expectations of business owners.

Furthermore, these ideas lead exhibition stand designers on a path where they get market insights while customizing exhibit solutions. The above tips and points of significance are intended at representing the business in an effective way through tailored exhibition booth designing process. Last, but not the least, the design should always be soothing in terms of colors, graphics and font style. This might sound as secondary thing, but, it acts as the vital component to be addressed during the finalization of exhibition stall designing strategy.

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