VIEW TIPS: Need help understanding how big you can make your booth display? Learn the basics and prepare for your next show with these tips about rules & regulations.

Generally speaking, there are four main types of booth displays that you’ll have to work with depending on your goals: Linear, Perimeter, Peninsula and Island. As always, it’s important to consult your show specific manual BEFORE your next big event, as regulations may vary by convention center and even within the show halls themselves depending on the situation. It is always recommended that you contact show management for any questions you have pertaining to specific regulations.


Also commonly referred to as “in-line” booths, linear booths are usually arranged in a straight line. This puts neighboring exhibitors to your immediate left and right, leaving only a single side exposed to the isle. This configuration can be adapted to fit a corner booth, which would allow your exhibit to be exposed to isles on two sides. Note that hanging signs are usually not permitted in this configuration.

Linear Booths are most commonly 10′ wide and 10′ deep, i.e. 10′ by 10′ (3.05m by 3.05m). The maximum height is 8′. This 8′ height may be maintained on the sidewall of your booth up to a distance of 5′ from the front aisle.



A perimeter booth is essentially just a linear booth that backs to an outside wall of the exhibit facility, rather than to another exhibit located immediately behind yours.

The maximum height for these booths is normally 12′, which may be maintained up to a distance of 5′ from the front isle. Any remaining length of sidewall can be no higher than 4′. Note that hanging signs are usually not permitted in this configuration.


A peninsula booth gets its name from the fact that it is exposed to aisles on three full sides. It is usually comprised of a minimum of four booths. There are two different types of peninsula booths to choose from depending on your needs: one that backs to linear booths and one that backs to another peninsula booth. This latter setup would be referred to as a “split island booth” in official documentation.

It’s always important to keep in mind that for all peninsula booths, the exterior of the back wall MUST be finished and cannot contain logos, advertisements or any other identifying information.

If backed by a row of common linear booths, the back wall of your peninsula booth can be no higher than 4′ for a distance of 5′ from both side aisles and 16′ to 20′ high in the center of the back wall. These height restrictions are in place for a distance of 10′ from the back wall. For a split island booth, the maximum height is between 16′ and 20′ in all areas of the booth, no exceptions.



If your booth is exposed to aisles on all four sides, you have what is traditionally referred to as an island booth. These exhibits are normally 20′ by 20′ or larger. The entire space can be used up to the maximum allowable height, which ranges from 16′ to 20′ depending on the situation, including all signage.

Note that hanging signs are permitted above all island booths.



Multi-story exhibits may be allowable depending on the venue, which are any booth, where the display fixture includes two or more levels.

Any canopies (including things like ceilings, umbrellas and canopy frames) that you choose to use can be either decorative or functional, but you should always comply with all line-of-sight requirements for your venue.

Most exhibition rules allow hanging signs and graphics for all peninsula and island booths, but they always need to comply with all ordinary use-of-space requirements and will usually be subject to prior approval.

In terms of lighting, it’s important to remember that no lighting, fixtures, lighting trusses or overhead lighting are allowed outside the boundaries of your exhibit space.

All lighting must also be directed INWARD towards your booth space instead of outward. Lighting that is potentially harmful will not be allowed without prior approval from exhibition management and safety rules and regulations regarding fire hazards will always apply.


Support: India Trade Show Glossary: Trade Show Dictionary

Advance Order

An order for goods or services placed prior to availability or delivery of product.

Advance Rates

Rates offered for early payments for goods or services at a discounted rate.

Aisle Carpet

Carpeting covering the trade show area’s walkways.


The exhibit structure or panels at the rear of the trade show exhibit space.

Backwall Exhibit

An exhibit placed against a structure wall or another exhibit. Most popup exhibits fall into this trade show exhibit category.

Banner Stand

A light weight, portable display product that allows for the display of fabric or vinyl banners in a stand-alone application. Retractable banner stands store the banner within the base and work like a window shade.

Booth Area

The space allocated to an exhibitor at the trade show site.

C.I.F. (Cost, Insurance, Freight)

A term used to show prices included in the cost of shipping.


The fee associated in transporting freight or moving exhibits.


Take-down of the exhibit at the conclusion of the show. Often associated with Installation and Dismantle or I&D.

Exhibitor Kit

Information provided by show managers containing all rules, regulations, available services, and forms relating to the exhibition. Also called Trade Show Book.


Construction of trade show exhibits.

Fire Retardant

Term used to describe a finish which coats materials with a fire-resistant, but not fire proof, cover.

Floor Order

An order placed while exhibit installation is still in process.


Signage or other fabrication placed across the top of an exhibit for name branding.

I&D (Installation & Dismantle)

Setting up and taking down the exhibit.


Encroachment on floor space not leased by the exhibitor.


An exhibit that is arranged in a continuous line, sometimes referred to as a Linear Display.

Island Exhibit

A trade show exhibit having open access on all four sides is categorized as an Island Exhibit.

Lead Tracking

A system used by sales associates to follow-up on leads which resulted from the trade show exhibit.

Lead Management Form

A trade show management tool created to allow booth staff to easily note essential information during prospect interaction. Click this link for a sample trade show lead management form.

Modular Exhibit

A trade show exhibit constructed with prefabricated components which can be assembled in various arrangements is categorized as a Modular Exhibit.


The date on which exhibits are to be installed.


The date on which the exhibits are to be dismantled.

O.T. Labor (Overtime Labor)

Labor performed at the overtime rate.


Work performed beyond normal working hours and paid at a higher rate.

Panel System

Prefabricated panels designed to be assembled at the trade show.

Perimeter Booth

A booth placement along an outside wall of a trade show venue.

S.T. Labor (Straight Time Labor)

Work performed at the standard rate.

Scissors Lift

A motorized vertical lift to aid in construction.

Time & Materials

Billing based on hours worked and materials purchased.

Trade Show Labor

The professionals hired to handle trade show site preparation, display installation and dismantling.

Trade Show Marketing

ALL activities involved in the transfer of goods or services from the producer or seller to the consumer or buyer through trade shows, conferences or other promotional events.


Structure hung above an exhibit from which lighting equipment can be attached.

Union Steward

A union representative on the work site to oversee the facility work area and to resolve any disputes within union jurisdiction.


A protective plastic sheeting placed over the exhibit carpeting until the show opens. It allows exhibitors to easily slide their components into place.


A pier charge for handling cargo.


With so much information available on the internet within one’s reach, have indeed made the choice to select the right trade show booth difficultly. But interestingly we got you covered! We understand the fact that each organization is different and unique and so are their needs and wants. You can choose to either Rent or Buy and our team of experts will design your trade show booths just the way you want it to be!

Yes, our trade show booths come with lighting and we have variety of lighting options available. Our full-blown lighting system lights up the whole booth, creates zones, highlights important brand messages, and sets the mood using ambient or colored lights. Lighting plays a focal part in a trade show booth and can bring out the design of your booth and make it more interesting

Yes, you absolutely can! We build custom trade show booths to reflect the company and brand’s perspective. Apart from booth customization on design and features, you can also customize graphics, flooring, and display areas too!

Using multimedia in your trade show booth not only heightens your image but is a great crowd puller! You can attract and garner the attention of many by integrating multimedia media in your booth. We have variety of options ranging from TV screens, monitors, computers/touch-screens. Unsure of what multimedia to use? Our team will walk you through the various options and help you choose the best fit.

Yes, we have large-format graphics production that is high-quality and can print all types of tradeshow graphics. Our production team takes great care to make sure your trade show graphics are perfect for your display.

Our graphics team can help you create a seamless graphic panel. Vinyl stickers or double-sided tape can easily be attached to your wall. However, permanent fixings such as hook, screw, nail, or paint are not allowed. We need to ensure that all of our panels are in great condition to be used again.

Brand Activation is a marketing strategy and a platform that drives consumer actions through brand interaction and experiences. It encourages consistent brand promoting activities to reinforce your brand image. Brand activation creates an effective link between you and your prospective customer. With appropriate solution, you can build appealing experiential spaces for your brand. Whether you want to launch a new product or promote your existing one, brand activation always drives maximum visitor footfalls and generates more customers at your experiential space.

The timeframe depends on various factors such as the size of the setup, design and the delivery location. The duration varies from a 10 day period for a basic back wall from our catalog to a month for a mega event execution.

Fabricator is the action or procedure of manufacturing or inventing a new products and design for the exhibition stall setup. We have a dedicated team of expert and professional exhibition stall fabricator services and solutions, who can manage all the stall fabrication related issues of the clients. Eastman Group is a prominent name in exhibition stall design and fabrication for your exhibition stall and exhibition stands.

Yes we have in house exhibition stall design and fabrication setup across India. We have 2 Fabrication and manufacturing units for Exhibition stalls in India equipped with latest and ultra-modern technology. Our Stall Fabricators for exhibition is easy to install and dismantle. We provide exhibition stall design and fabrication service as per the client’s needs and requirement.

Your marketing objectives, target market and budget will drive your decision. First, make a list of possible trade shows to attend. We recommend asking your clients which trade shows they attend. You can also search online using our trade show calendar to find more shows. It might be a good idea to attend a few shows to get a feel for the show before you commit to exhibiting. Once you have your list, then you’ll want to compare the cost, attendee demographics (industries, titles, etc.) and the exhibitors list to see what competitors attend. With this info in hand you can make an educated decision.

We certainly can. Eastman Exhibitions offers support to complete the “show book” manual and coordinate any/all show logistics. This is a fee-based service & varies on the size of the exhibit.

Industry standards range from INR 8000-INR 12000 per Square Meters for portable/modular exhibits to INR 6000-INR 10000 for traditional custom fabrication. In addition you need to allow for many other costs. Show space, staff travel, promotion, etc. Contact us for a comprehensive budget worksheet.

The first step is to analyze what you’re shipping and send only what you truly need. Are you sending unnecessary collateral material and premiums? Can you reduce costs by using a lightweight exhibit structure? Can you ship ground versus overnight, and ship to the pre-show warehouse? These are a few of the major things that can reduce your costs.

The simple answer is “Yes.” Eastman Exhibitions is your one-stop-shop for international exhibiting. Our global network of partner resources is prepared to support your program with local, trained and dedicated labor support staff. We can design locally and handle all your administrative, shipping and logistical needs with our Eastman staff. We will coordinate with international offices on your behalf.