Up until this point, these shows have been largely in-person events. Now, however, event organizers are taking a different approach, with a plan to increase spending on virtual events and trade shows by 37% and 30%, respectively. Thus, online expos will likely remain for the foreseeable future.

This is wonderful news for companies that want to save time, money and resources on a trade show booth. More people will also be able to attend, which can increase leads and ROI. You’ll just have to get a little creative to ensure you’re still engaging and connecting with attendees.

Optimize your virtual trade show booth to captivate a global audience, make a lasting impression and add real value to attendees’ lives.

Promote Through Social Media

Whether you’re introducing medical nanotechnology or presenting improvements to existing products, you must promote the concept on social media. Tease your audience with sneak peeks of new items before the exhibition takes place. Then, update your followers as the event unfolds. Will you be hosting a livestream or offering special promotions later? Let everyone know so they can join in on the fun.

Include Visuals

Pictures, logos, posters and graphs grab viewers’ attention and encourage them to ask questions or offer input. Use bright colors and engaging artwork, but make sure the information is valuable and relevant. Feature livestreams and pre-recorded videos, too. Include subtitles so anyone who scrolls past can enjoy the content without having to click on it. Some platforms like Facebook, Instagram and TikTok have auto-captioning capabilities to simplify this step.

Monitor the Comments Section 

Regardless of whether you host a workshop or start a livestream, it’s important to have an extra person to help man the comments section. This way, they can answer questions and respond to remarks while the other person presents. They can also convey frequently asked questions so whoever’s speaking can save time and address them all at once. As long as you reply to your followers, they’ll remain engaged and you’ll likely stay at the top of their newsfeed.

Engage With Gamification 

Gamification can go a long way in engaging your audience and ensuring participation. Create a challenge that revolves around your product or company or simply reward people for stopping by your virtual booth. You might also suggest that event organizers offer incentives for attendees to visit every booth. This idea is especially effective at virtual events, where attendees may need a bit more motivation to check out each business.

Create Promotional Offers

Whether you gamify your booth or not, you can always create promotional offers to turn leads into paying customers or simply gain more exposure. For example, if your booth advertises a virtual product launch, you could give attendees stylish gift boxes filled with new items. Include a note with hashtags you’d like them to use if they post a photo on social media. Discounts, coupons and other special offers are equally effective and can turn interested consumers into loyal customers if you play your cards right.

Host a Workshop 

If a new product or concept already has a following of interested customers, host a workshop for those who may want to use or purchase it. What kind of insider information can you give them? Answer questions directly and take note of who participates the most so you can gather leads and follow up. This approach allows for more one-on-one dialogue to boost engagement, connection and, ultimately, sales.

Use a Virtual Calendar 

It can be challenging to engage with all attendees as they flood your screen. Handle load balancing by limiting the number of people visiting your booth at once. Use a virtual calendar and allow participants to sign up for a specific time slot. Request their contact information upon registering to gather more leads. You can also make your schedule available so interested parties know when you’ll be offline for lunch. This way, no one assumes your booth is closed when you step away.

Maintain Your Exhibition Page

Continue to boost ROI and discover more leads by maintaining the exhibition page after the show is over. Leave exhibitor profiles open so attendees can revisit the website and connect with staff. Those who were unable to visit your booth during the event will also appreciate the ability to check out your brand at their leisure. Increase traffic by updating the page with new developments and information relevant to consumers.

Adding Value With a Virtual Exhibit Booth

There are more than 5,600 trade show and conference planning businesses in the U.S., and each one is trying to find the best exhibitors. Make sure you’re one of them by adding value to your virtual exhibit booth.

Share exciting new information and products with interested customers, potential investors and other professionals within your industry. Create an engaging experience that they simply can’t find anywhere else and, most importantly, show them precisely how your brand can make their lives better. If your virtual booth and featured products truly are valuable, you’ll have little trouble attracting and keeping the right crowd.

(Source: https://www.tsnn.com/index.php/blog/how-optimize-your-virtual-trade-show-booth)

The post HOW TO OPTIMIZE YOUR VIRTUAL TRADE SHOW BOOTH appeared first on Eastman Exhibitions.

Considering important trade show booth design tips helps in boosting the footfall to meet branding and marketing objectives. Following up the with the latest trade show booth design ideas result in marketing and product’s success. It reflects the identity of the brand and leaves a lasting impact on the customers’ mind.

Whether you are an established brand or a newbie in the trade show, our creative trade show booth design ideas for 2020 is going to make your booth stand out from the crowd.

1. Adding personalised touch

Spending a day at trade show is usually tiring for participants as well as visitors. They must feel comfortable while visiting your stall so that they appreciate sitting and spending time to understand your product. This is one of the best ways to make the visitors feel important and expose the culture of the brand.

2. Make the Booth Noticeable

Having bold trade show booth design ideas help in making your brand standout from the other participants.Your exhibition stall designer should have deep understanding of market knowledge to come up with something that could beat your competitor. This year is all about building a stall design that is sure to catch the visitors’ eye from distance.

3. Focusing on Product Placement

Products are the first and foremost things that make the visitors stop by your booth. They want to know what interesting you have to offer. It is important that you spend ample time in deciding the product placement and positioning where customers can also get the real life experience of it before making a mass order.

4. Making it Attractive and Interactive

Customer engagement is the key to a successful trade show. Incorporating innovative trade show booth design ideas can make your booth interactive for customers and make them spend more time with you. Installing techniques to give product demos can attract long queues outside your booth.

5. Offering Sensory Experiences

Sensory experiences usually attract the vision and other senses of the customers. The impact of using creative visuals, colours and sound can create outstanding ambience for customers. Trade show booth design ideas in 2020 include spectacular elements that can immaculately match the theme of the brand.

6. Prepping Every Corner

There are many exhibition stalls that are open for all sides and angles. In such scenarios, the booths are easily approachable from multiple directions. Thus, designers are coming up with effective trade show booth design ideas in 2020 to deck it up from every corner and draw customers’ attention from 360 degrees.

7. Showcasing social media presence

This is one of the most interactive and fun adding elements in the recent trade show booth design ideas. It gives the customers an opportunity to know more about your brand and follow it on social media. To make it more rewarding, you can ask the visitors to share your brand’s handles and offer incentives in return.

8. Installing Creative Photo Ops

The idea in a trade show is to engage the customers. When you install a photo opp booth, you tend to encourage visitors to take a picture in front of your branding elements. This not only attracts the visitors but spread the brand message through their pictures.

9. Designated Meeting Space

Many visitors who seem to be interested in your products would want to have a healthy discussion before making the purchase decision. There are semi-enclosed spaces that the brands are incorporating in their booths are going to stay on the top of the trade show booth design ideas in 2020. Make sure the space is relaxing and private to make the visitors feel convenient to ask questions.

10. Giveaways

Offering customers exciting prizes or free giveaway at quiz or games often results in positive brand image. Always give them a really big and attractive bag having an imprint of company’s name and logo. This will help in differentiating your bag when customers carry multiple other bags. This way, the other visitors will try to find your booth in the crowd.

The most useful and amazing trade show booth design tip is to plan it ahead of time. Strong research and having a powerful team of exhibition stall designers create a profitable booth design.

The post Top 10 Trade Show Booth Design Ideas appeared first on Eastman Exhibitions.

How to connect with the audience with these 10 ideas for exhibition stall designing?

If you have planned to spread a word about your business in a creative way, then, let us share some interesting exhibition stall ideas in terms of designing and building.

• Unique exhibition stands
• Innovation and excellence exhibit solutions
• Small stand…bigger objective
• Larger space exhibition stand
• Simple but easy to relate concept
• Interactive exhibition booth
• Participant oriented vision
• Bespoke visuals and animation
• Integrate Social Media
• Plan B approach

1. Unique Exhibition Stands

In this age of digital technology, development in each sector has become consistent. The plethora of utilities is being recognized that unique exhibition stands are worth reflecting over. These exhibition stalls are innovatively tailored to represent your company’s products and services. We add a twist of technology while focusing on trade show trends.

Our twist in this idea

We probe into the journey of your brand and how you want it to be portrayed when we are about to implement on our strategic plan. We precisely understand the exhibition stand designers and the production team members have to be given a blueprint to attain the successful fabrication of unique exhibit display stands. Basically, our visualizers and designers have a profound knowledge about presenting the company in exhibition exclusively.

2. Innovation and Excellence Exhibit Solutions

Our highly advanced tools, updated skills and the reasoning power to analyze the output initially together make our exhibition stall designers trusted. Innovation, technology and practicality of our exhibit solutions ensure that you outshine your competitors. As a result, these uniquely designed exhibition stalls can engage your prospective customers readily. In this entire process, we recommend you to give us the unique details such as the USPs of your brand.

Our twist in this idea

On the basis of the detailed overview which you offer to our designers and fabricators, they will map your goals through creative exhibition stall ideas. Nevertheless, we will also make sure the reality check of your competitors’ presence in the previous exhibitions is also addressed. This will be a yardstick to customize unique exhibition stalls with finesse and industry wise excellence. You may also suggest your vision for the exhibition so that we can estimate the plan for your exhibit solutions.

3. Small Stand…Bigger Objective

It is not always necessary that spacious and bigger exhibition stands will be preferable. Most of our clients in the past have asked our exhibition stall designers to tailor a smaller booth for their business. This might be a critical task to present the vast vision of your business on a shorter platform or base. However, we hold an in-depth expertise to showcase your brand services without cluttering. Furthermore, the potential of driving in more traffic towards your exhibition is high because you spend more on marketing.

Our twist in this idea

In such an attempt, you are able to reach your targeted customers and even stay ahead with trade show trends and ideas. Email promotions, marketing campaigns and pre-show promotions are among the business prospects which can be experienced by getting a smaller exhibition booth designed.4.

4. Larger Space Exhibition Stand

The exhibition booth which is spacious and yet displays about the business of your company is worth an investment. We have always guided about the relevance and pragmatic mechanism of this exhibit display stand. If the visitors can walk freely within the exhibition stall, they will be more than happy to spend more time to explore your brand. This is not only one of the most demanded exhibition stall ideas, but also a successful one.

Our twist in this idea

With our tactful approach to fabricate the platform of the exhibition stand, we assess the overall structure where your business will be presented. Companies who have come up with challenging requirements for exhibit solutions, our extensive support and exceptional services of exhibition stand designers replicated the appreciable exhibition stand.

5. Simple but easy to Relate Concept

Most often, the complicated or the totally occupied exhibition stall may confuse the visitors. Hence, the exhibition solutions with empty space should be considered among the ideas for getting exhibition stalls customized. The best part about simple exhibition stand is that the spectators can easily understand the theme always.

Our twist in this idea

We have always replicated the booth design matching industry wise standards and drawing in the masses at clients’ stall. Our exhibition stall designers turn simple concept into visually stunning exhibit display stand. But, in the whole process of designing and production, we focus on the underlying theme of exhibitor’s project. Thus, we have worked on our strategies to make touch and feel of the exhibition booth appreciable.

6. Interactive Exhibition Booth

You need to make your exhibition stand interactive to draw the attention of. Our professional exhibition stall designers understand your requirements of portraying your products and services and they come up with fabulous piece of art. It is in fact very functional that representatives can talk to the visitors. If you are presenting your business in an exhibition for the first time, then, you can get your queries clarified from our experts. They will discuss about the past tradeshow trends and guide you about the easiest way to appeal the visitors.

Our twist in this idea

The chances of getting an attention of people towards your brand are high. You can touch upon topics which are relevant for audience to know about your industry. Email interaction should also be entertained by your representative at the exhibition stall. We have assessed that among all the exhibition stand design ideas, this idea can be really very creative. Our team will suggest you the significant ways of making your exhibition booth interactive. Our ideas and suggestions are imperatively designed after analyzing your target audience.

7. Participant Oriented Vision

Exhibit display stands are mostly designed and fabricated from the perspective of business owner. If you think the same way, then, it’s time to change the perception. On browsing through tradeshow trends online, you must have seen the success rate of exhibit performance of few companies is mind-blowing. This is due to the trend of giving importance to the perception of participant by exhibition stall designers. Participation insights are reviewed by the business owners to get their exhibition stand designed accordingly.

Our twist in this idea

Interaction with the client is what we have always laid emphasis on while serving our clients. In case, you want your exhibit solutions to be tailored, then, we just need some raw inputs from you. We will club all these essential details for building exhibition stall through participants’ outlook. It is for sure that mere presentation and touch & feel are adequate for you to engage your audience. You should pre-define your targeted audience and let us know about the same. We chalk out the plan for your exhibition stall where participants are the prime focus.

8. Bespoke Visuals and Animation

What you see is what you get! This must be a very clichéd or old line, but, it is certainly valid at present, too. Actually, when the visitors watch videos or animation clips being played on LCD or any device, they tend to feel connected. They get a sense of familiarity and get keen to explore your brand. Bespoke visuals and animation is one of the sensible exhibition stand design ideas to be incorporated in the framework of exhibition booth.

Our twist in this idea

We have a vast record of serving the diverse exhibit needs of all sized businesses. With our advanced dynamics, tools, innovation and overall designing and fabrication methods, we create customized visuals and animations for exhibition stand. Our exhibition stall designers have attained a legacy in adapting to the changing trends and developing videos accordingly. You may have an idea in a rough manner, so, we keep the same in mind and offer personalized videos for your brand.

9. Integrate Social Media

The power of social media is immense and it can help you in reaching your target audience in a short span. Besides, it can be stated that seeking feedback through interactive way is among the popular ways to engage audience. When the visitors are writing digital feedback on tab or any such gadget, they will remember your brand to a great extent.

Our twist in this idea

We know that social media friendly exhibition stall can keep your audience engaged. Moreover, they will spend more time on your exhibition. We recommend you to encourage the visitors to explore more about your services through social media page of your business. Most of our project plans are inspiring and engaging as well as powered by social media.

10. Plan B Approach

It is often said that when Plan A fails, switch to Plan B! The same is applicable in exhibit solutions’ case as you must be familiar with a few exhibition stand design ideas in advance. This will be an alternative for you to finalize the other exhibitions stand design to avoid last minute confusions.

Our twist in this idea

We have a wide range of exhibit solutions and themes to support your business. According to all the major industries, we have made a data bank of ideas in compliance with tradeshow trends. Our professionals have adeptness to keep Plan B concept handy to suffice your exhibition stall designing needs. Not only are these ideas creative, but functional and practical as well.

Lastly, the exhibition offers the best opportunity to show your creativity and connect with the audience. You can contact Panache Exhibitions and let our exhibition stand contractors and builders add outstanding value to your booth.

The post 10 Best Exhibition Stall Design Ideas And Strategies appeared first on Eastman Exhibitions.

This post will explain why it is important.

Having studied consumer behavior with respect to exhibitions, it is important to note that a company spends 10% of its time scoping the market for exhibition stall fabricators. It spends another 50-60% of its time in ensuring the stall designs meet all its aesthetic taste and functional requirements. The company spends another 10-20% of its time in negotiating budgets and selecting the exhibition stand fabricator that is able to execute that design within the allotted. That means it spends less than 10-15% of its time in ensuring that the exhibition stand fabricator has the capability, resources and experience to fabricate the stall as per the quality standards expected. This is where the company can possibly falter.

Companies tend to feel that once they zero in on the right design, any exhibition booth fabricator worth their salt can fabricate their stall. This is a fundamental error and puts many companies at the mercy of fly-by-night exhibition stand fabricators. This is not to undervalue the importance of design or drawing up budgets but it is imperative that companies do a little homework on the exhibition stand fabricators they are potentially about to engage in business with.

This simple step will save the company time and resources and mitigate the risk of sub-standard stall fabrication and execution. It does not mean that companies should shy away from smaller stall fabricators. It just means that by doing a little research about the exhibition stall fabricator and inspecting their workshops, the company can authenticate their tall claims and take an informed decision. Having said that, no fabricator can guarantee that nothing will go wrong. But choosing the right partner will ensure the fabricator has the experience and capability to deal with contingencies as and when they spring up.

As the old saying goes – “Chance favours the prepared mind.”

Panache is a name that stands for creativity and quality delivery. Backed by formidable work experience in the exhibition industry and pillared by the finest talent and craftsmanship in the industry, Panache provides 360 degree bespoke exhibition solutions.

The post Choosing the right Exhibition Stall Fabricator is the most important decision a company needs to make. Find out why? appeared first on Eastman Exhibitions.

Moreover, the approach towards designing and fabrication of the entire structure of exhibition cannot be overlooked. It is the backbone of all the brands which ensures easy to relate with concept. Here are few important tips which can make exhibit display stay stand a perfect piece of art with utmost utility:

Tips to add utility in exhibition stall design

1. Move with the current strategy but check previous exhibition statistics:

It is always ideal to come with new strategies to personalize experience of clients through uniquely designed exhibition stall. However, the statistics of exhibitions reflect few booths which won the limelight due to their impressive design and fabrication. It is always ideal to explore the ideas, techniques and overall execution processes have fetched them maximum attention of the visitors. Besides, there are some loopholes which go neglected during the customization of exhibition stall design, but, their exclusion is a must. These issues can be identified so that exhibit display stand is tailored with perfection. It is like a quick home work to redefine the plan on the basis of review of exhibit design applied in the past.

2. Adjust brightness of exhibition stall according to the scenario:

An exhibition may generally begin in the day-light, but, has to stay well-lit in evening as well. Thus, the exhibition booth should have proper backlighting and monitored light system. The brightness of the booth should neither be too light nor too dim. It should be balanced so that the audience can get the right feel of graphics and other add-ons of the stall in proper light. Lighting plays a vital role in catching the attention of visitors as the right amount of light gives them a better understanding of the theme of brand exhibited in the booth.

3. Staying updated with the latest pattern and trends of exhibit design industry:

There is an endless scope of designs which can fit the theme of brand accurately. These designs keep on changing and most of the attractive graphics as well as other exhibition stand design add-ons are highly interactive. They can be customized according to trends and serve the purpose of business promotion for clients. Be it LCD screen, smartphone operated mechanism, giveaways and feedback wall or selfie with brand logo, the idea is high user engagement in the exhibition. Apart from this, trending approach of designing exhibition stand can help audience in relating with the technology or style used for business promotion

4. Check user review online and brush up designing process:

A reality check is a must for serving clients according to their preferences. The comments, reviews and opinions shared by the users on Social Media about exhibition can be an eye-opener. In short, the response of users after the exhibition on various platforms online is unbiased as they share their real-time experience. A pre-mix solution of negative and positive review can be deciphered by the exhibition stand designers. On the basis of mixed response, exhibition stall design ideas can be visualized to deliver the outcome beyond expectations of business owners.

Furthermore, these ideas lead exhibition stand designers on a path where they get market insights while customizing exhibit solutions. The above tips and points of significance are intended at representing the business in an effective way through tailored exhibition booth designing process. Last, but not the least, the design should always be soothing in terms of colors, graphics and font style. This might sound as secondary thing, but, it acts as the vital component to be addressed during the finalization of exhibition stall designing strategy.

The post Exhibition Stall Design: How To Deliver Precision in the Project appeared first on Eastman Exhibitions.

Regardless of whether you are exhibiting for the first time as a newcomer to the industry or as an experienced trade show participant, you should know how to attract visitors to your booth with an attractive trade show booth design.

Here are some ideas on how you can improve your presence at the trade show and make your trade show space look unique and attractive. Transfer the ideas to your booth concept and add your own design for a unique ambiance.

Make the most of your graphics

The use of large-format graphics with high-quality prints and striking fonts enhances the appearance of your booth. Here’s a pro tip: get in the first 3D booth design create with graphics. This will help you to get an impression of what your booth will look like on the day of the show. You can also try different lighting to see what your corporate colors will look like.
Impressive graphics with the right lighting stand out and attract customers to your booth. The best trade show booth designers use graphics in creative and unique ways to create eye-catching designs that make a booth stand out and make it easy for visitors to recognize.

Expand your display area

Often customers and trade show newbies do not include the possible height of their rental exhibit when collecting ideas for the trade show booth design. But there is a great advantage in using the altitude. Inquire with the trade show organizer and find out what the permissible limit for the height of your booth design is. Large-scale signage and graphics can arouse the curiosity of visitors across the entire trade show space. Many large companies use this measure with great success.

Complete the design of your trade show booth

By including some rental accessories in your design, you can give your booth a more individual touch. Do you have ideas that do not fit into the budget of your booth that can be sent to your show organizer? Use the booth accessories that are right for you at a low cost. You will find a large selection of trade show booth rental accessories from your booth builder to improve the look of your overall design.

Advertise your booth online via live stream

The ability of telecommunications has spawned several ideas for trade show presentations, one of which is video streaming. You can stream your trade show booth live at the trade show and link it to your website and present it. This idea helps you to win potential customers who can take a look at your booth for rent without visiting the show. Specially shot product videos with new product launches can also be installed and can be viewed by customers who are not taking part in the trade show.

Promotional gifts and giveaways

Visitors love promotional gifts and are more likely to enter a booth that has a promotional gift or small giveaway in store for them. Any company planning a booth should incorporate giveaways as part of their booth concept to ensure that visitors will remember you even after the trade show is over.

With these attractive trade show booth ideas, you can distinguish yourself and your booth from your competitors and attract a maximum of visitors. A good booth designer can help you integrate your booth ideas while taking your target group into account. Of course, these tips should be implemented sensibly with your own experience and your individual planning so that you benefit from them as best as possible.

The post Successful Booth Design Ideas for Your Next Event appeared first on Eastman Exhibitions.

However, it appears that Pandora does not go so quietly back into the box. By all accounts, 73% of event planners believe that virtual and hybrid events are here to stay, even after COVID-19.

The nature of these events are still finding their best form and certainly have their flaws. But one of the brightest answers so far has been satellite events.

What Is a Satellite Event? 

In short, a satellite event is a single event concept that takes place in several places at once— virtually and physically—simultaneously.

Say you desire to host a product launch with a global reach. You could have a satellite event location in every continent. This concept works on smaller scales as well as at the contingent, national and city-level.

If executed effectively, you’ll merge these locations into one cohesive event, where your virtual and physical guests will feel like they are part of something extraordinary.

Much is the same for international or transnational companies that want to hold internal events. If you can’t make it to the head office, can you make it to a closer office?

How Is a Satellite Event Different From a Hybrid Event? 

By now you’re probably thinking, “What makes a satellite event different from a hybrid event?” Because, yes, there is overlap, and perhaps it is an extension of the same concept.

You can differentiate a satellite event from a hybrid event on the simple premise that there is more than one physical event location. For example, if you have a hybrid trade conference in Seoul, it becomes a satellite trade conference when you also have a host location in Tokyo.

Here are the advantages of hosting satellite events:

Less Traveling

Satellite events are just more convenient for prospective attendees sitting on the fence. It means they take less time out of their week to attend, and they can save money not only on travel but also potentially on accommodation.

Increase Attendees and Revenue 

What a satellite event does is increase global and local reach. For example, a hybrid event in Amsterdam can attract attendees from the local area, and that’s about it.

A satellite event, however, will increase your prospective attendance numbers. More attendees mean more money. It’s as simple as that. More attendees also mean more exposure to your brand and your event. 

A single event happening in a single city is lovely, but an event happening in several cities at the same time will gain more online and word of mouth traction. A company that can pull this off will build its reputation off the back of that, no doubt! 

More Fulfilling Attendee Experience

The sad truth is that virtual attendees tend to feel like one box of many on their Zoom screens. And it’s because they are. It’s hard to make virtual attendees feel engaged and catered to, with 71% of event planners saying this is their biggest challenge with these types of events.

With the option of many and more local satellite locations to attend, they can rightfully claim a more personalized experience.

Moreover, they’re advantageous for the simple fact that they’re exciting. Being part of a simultaneous, immersive and dynamic event with people in different countries is an exciting thing to be part of!

They’re a Stepping Stone Back Into Live Global Events

Travel is difficult right now and will continue to be for the foreseeable future. Offering in-person events closer to people’s homes will be cheaper, more accessible and most importantly, safer for them to attend.

Regional meetups are a fantastic way to offer live events while the world is coming out of this challenging period. Moreover, splitting up a large event concept into smaller regional locations means a smaller capacity, which is safer by any metric during COVID.

In conclusion, it’s clear that satellite events are an exciting off-shoot of the virtual and hybrid event genre. What’s more, even after travel and event restrictions have disappeared, they still have an intrinsic allure that event planners and attendees won’t be able to resist.

The post Satellite events: A key fixture in the future of corporate events? appeared first on Eastman Exhibitions.

The last couple of months have been a blur, sometimes flying by, sometimes not. Here are some of the things we & our team did during quarantine:

Organized Like Nobody’s Business

This …Item/Prop………….had us thinking one word: GOALS! We rethought closets, cabinets, drawers, and pretty much anything else within eyesight.

Helped Our Community

Although we weren’t allowed to visit most clients in their homes, we did offer virtual design services. In June, we somewhat contributed to together Rising to help underserved communities.

Spent Time In Nature

It was important to get outdoors when possible. And when we weren’t able to, never has it hit home more the need to incorporate green and natural elements in our living spaces.

Practiced Self-Care

We spent time nurturing our soul by feasting our eyes on being grateful for what we do have. A candle, a good book, a soak in a bubble bath; we made sure to take a little me-time and reflect.

Prepared To Reopen

And now we can! We’re taking precautions as outlined by the authorities. We will sanitize our hands before and after we visit your home, and will wear masks the entire time. We’re just excited to be able to see you again face-to-face.

We’re in high demand, so in-person appointment slots are limited. Sign up for a call today and get yours scheduled. We can’t wait to see you!

The post We’re back! Here’s what we did during quarantine appeared first on Eastman Exhibitions.

3000 BCE

In the Middle East, bazaars were established as the earliest form of “trade shows.” Vendors sold their goods to travelers and locals. Networks sprung up and ancient caravan trade routes were formed.

1810

During the Antebellum era of America, Elkanah Watson organized the first agricultural fair in Pittsfield, Massachusetts, where prized livestock was displayed with the goal of stimulating competition, as well as the sharing of successful agricultural practices. Activities for men, women and children were included to involve all of the community.

1851

The world’s first recognized trade show, The Great Exhibition, made its debut in England. Queen Victoria hosted the enormous event of over 100,000 exhibits and about 6 million visitors. If you were to attend this show, you would have seen brand new technology in moving machinery, scientific instruments, and even telegraphs, microscopes and surgical equipment.

1876

Alexander Graham Bell introduced a brand-new invention, the telephone, to the public for the first time at Philadelphia’s Centennial Exposition, one of the first World Fairs in U.S. history.

1889

New York hosted the first International Industrial Fair, the largest franchise expo where today the annual event hosts over 400 of the top brands in the country. In that same year, Gustav Eiffel designed the Eiffel Tower for the Paris Exposition, an international show that was a huge success and one of the few world’s fairs to make a profit at the time. The fair attracted exhibits from Europe, South America and the United States. This exhibition was so influential in its exposure to culture that it can be directly traced to the turning point in the history of French and modern music today.

1893

The first ever Ferris Wheel was introduced at the World’s Columbian Exposition. Customized metal trays were used to advertise businesses, leading to a surge in the industry. Coca-Cola was one of the many businesses ordering imprinted trays to host with.

1904

The first expo of the PPAI, the Promotional Products Association International, had only 32 exhibitors. But over time, the event has grown to host more than 15,000+ companies.

1968

The Consumer Technology Association hosted their very first annual trade show in Las Vegas where new technology in the video game and virtual reality industry are featured. Today, the Consumer Electronics Show (CES) is the largest show in the USA.

1975

There’s a trade show for everything! Even concrete. The World of Concrete hosted their first event with 77 exhibitors displaying their concrete and masonry products. Today, this show is one of the leading trade shows for the commercial construction industry.

1997

The American Academy of Orthopedic Surgeons hosted their first trade show in San Francisco. This show gives medical professionals and exhibitors the opportunity to learn about the latest industry trends and medical advancements.

2014

The Stone Expo and Tile Expo joined forces to create the largest trade show for the floor industry at the International Surface Event, where premiere flooring, stone and tiles are featured.

2020

Welcome to the future! Virtual trade shows are in their infancy and are already changing the way we host events. The benefits of no contact, social distancing virtual trade shows have led to an uptick of events that people can attend from the comfort of their home all over the world.
And as the world is turning, so are the faces of trade shows. Social connection and the mutual benefit of networking will always be a fundamental aspect of connecting with others and sharing your company’s message.

The post The history of trade shows appeared first on Eastman Exhibitions.